Marketing Category Manager
Job Title:
Marketing Category Manager
Job Code:
E-17014
Location:
Clearwater, FL
Were BIC Graphic, a world-class supplier of innovative promotional products for marketing and advertising initiatives.
With the widest variety of high quality, innovative custom-imprinted products in the industry, we help customers explore all the promotional possibilities. In addition to the BIC collection, BIC Graphic offers well-known, proprietary brands such as KOOZIE, Atchison, Triumph and JAFFA. We also partner with prestigious, well-known brands such as myCharge, Cool Gear, HoMedics, Cocoon, Leatherman and several golf brands. BIC Graphic sells exclusively through distributors of promotional products/advertising specialties.
Today, BIC Graphic's distributors serve the majority of the Fortune 500 companies, as well as government organizations, educational institutions and thousands of other companies in diverse industries worldwide.
The category manager is responsible for developing growth strategies for our categories through new products, services and brand development for North America.
Major Duties / Responsibilities
Team Building and Collaboration
- Work, in conjunction with cross-functional teams, to ensure category goals and objectives are being met in accordance with annual plan
- Able to create effective and positive work relationships while holding people accountable.
- Develop, empower and lead a team while ensuring all KPIs, deadlines are on spec and on time.
- Able to influence strategic decisions across all levels through factual supporting rationale and audience-specific relevance.
Category Development
- Develop category long-term strategies, in accordance with overall company goals and branding strategies
- Maintain cohesive brand messaging throughout category-specific catalog or collateral materials
- Provide recommendations for category-specific marketing spend allocation
Market Research & Product Development
- Ability to identify upcoming trends and react quickly to bring to market.
- Understand the impact of industry and external trends, synthesize the message for management and/or transform that into tactical execution
- Identify additional opportunities of new products and subcategories based on consumer trends, researches, competitive analysis, etc.
- Oversee the continued partnership of key accounts on product exclusives and new product development,
Continuous Improvement
- Identify ways to continuously improve our processes and efficiencies (i.e., speed to market, pricing/policy harmonization, rationalizations)
Minimum Knowledge, Experience, and Education Required for the Job
- Minimum of 5 years people management, preferably in a product management function
- Proven ability and willingness to help develop and grow direct reports.
- Ability to work across functional, national, cultural boundaries in a matrix environment, across different time zones
- Availability to travel (20% of time) to Asia (minimum 1x per year) and domestically
- Excellent organizational skills and ability to prioritize.
- Demonstrated ability to lead projects within a structured and process-oriented environment
- Excellent knowledge of PowerPoint and Excel.
- Open and creative mind. Ability to think out of the box
- Strong analytical and problem solving skills
- Capacity to understand the technical constraints of the products
- Bachelor degree, preference in Marketing or related field
There's never been a better time to join BIC Graphic. We're a dynamic company with a strong vision in a growing market. That's why the majority of leading companies across industries worldwide use our promotional products. It's also why you'll find a wealth of possibilities in a challenging and rewarding work environment. As an organization, we have a passion for taking care of our people, and our benefits reflect this.
BIC Graphic is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to Race, Color, Religion, sex, national origin, disability, or protected Veteran status. Drug-Free Workplace
Estimated Salary: $20 to $28 per hour based on qualifications.
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